Assessing a Company’s Most Valuable Asset

Learn what the true definition of 'brand' really is, how other companies leverage branding for growth, and why an assessment is crucial for the future health of your company.

Plus, you'll learn how to assess your own brand with prompts and worksheets to get you started!

“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos, Amazon

When evaluating company performance, leaders look to the numbers. They rely on the metrics most impacting the bottom line like sales, operational efficiency, and revenue. It’s understandable when cold, hard facts can make decision-making feel easier. Yet this narrow view overlooks a critical element: the brand.

Companies wanting to grow sales, stave off the competition, or get the bottom line back on track need a brand audit. That’s because differentiation is more important (and harder to achieve) than ever. Audits uncover what makes a brand distinct, relevant, and valuable.

The better the brand, the bigger the business opportunities.

Assessing a Company’s Most Valuable Asset

With a step by step framework and worksheets for you to start assessing your own brand today.

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